Long gone are the days when ‘word of mouth’ was one of the only ways to get people through the door of your restaurant. Over the past decade, the escalating number of social media platforms has created another amazing way for people worldwide to show off their restaurants and their creations.
From all of these platforms, Instagram has become the most noteworthy for the hospitality and restaurant industry. This is mainly because of its focus on images, so it’s a lot easier to get your delicious-looking food out into the world.
Instagram is estimated to have 1.074 billion users worldwide since 2021, and users spend an average of 53 minutes per day using the platform. Making it the perfect way to show off your business to users and expand your audience from national to international, all with the touch of a button.
At this point, it is safe to say that no matter who your target audience is, they are on Instagram, but also, it’s safe to say so are your competitors. With Instagram becoming increasingly popular, an estimated 71% of businesses in first world countries use Instagram for business purposes.
While businesses have a great opportunity to use Instagram for social media marketing, the only problem with this is that not all businesses have an Instagram that directly reflects what they serve at their establishments.
Some restaurants will present not just their best-looking foods on their account, but they create a whole different look on Instagram compared to what they actually serve in house. This then creates the illusion for the customers that this is what all their meals will look like and how well they will be presented. Unfortunately for the consumers, it doesn’t always work out that way.
That’s why it is so important to present your Instagram as a real look into your restaurant, with images that aren’t ‘fake’ and images that are truly aligned with what the consumers see in-house.
This is why you should actually be visiting restaurants that follow a ‘what you see is what you get the theme of images across their social media platforms, which is why I love heading to one of Australia’s best burger restaurants, Milky Lane. Milky Lane posts some incredibly delicious and mouth-watering images of their food on their Instagram. However, with them, what you see is what you get; they don’t share any fake Insta-worthy images. Instead, all of their amazing images are exactly the same as the amazing burgers, cocktails, sides and desserts that you can order at any of their restaurants.
The best part is that everything they serve also tastes just as good as it looks. No matter if you are a meat lover, vegan or a vegetarian after a burger, or you are after a crazy cocktail, decadent dessert or just a whole heap of sides, Milky Lane have you covered. So, now it’s time to stop scrolling and drooling over the Milky Lane Instagram feed and instead head in-store to one of their 9 locations around Australia to get your hands on some amazing real-life Insta-worthy food. What you see is always what you get with Milky Lane.