Long gone are the days when ‘word of mouth’ was one of the only ways to get people through the door of your restaurant. Over the past decade, the escalating number of social media platforms has created another amazing way for people worldwide to show off their restaurants and their creations.
From all of these platforms, Instagram has become the most noteworthy for the hospitality and restaurant industry. This is mainly because of its focus on images, so it’s a lot easier to get your delicious-looking food out into the world.
Instagram is estimated to have 1.074 billion users worldwide since 2021, and users spend an average of 53 minutes per day using the platform. Making it the perfect way to show off your business to users and expand your audience from national to international, all with the touch of a button.
At this point, it is safe to say that no matter who your target audience is, they are on Instagram, but also, it’s safe to say so are your competitors. With Instagram becoming increasingly popular, an estimated 71% of businesses in first world countries use Instagram for business purposes.
While businesses have a great opportunity to use Instagram for social media marketing, the only problem with this is that not all businesses have an Instagram that directly reflects what they serve at their establishments.
Some restaurants will present not just their best-looking foods on their account, but they create a whole different look on Instagram compared to what they actually serve in house. This then creates the illusion for the customers that this is what all their meals will look like and how well they will be presented. Unfortunately for the consumers, it doesn’t always work out that way.
That’s why it is so important to present your Instagram as a real look into your restaurant, with images that aren’t ‘fake’ and images that are truly aligned with what the consumers see in-house.
This is why you should actually be visiting restaurants that follow a ‘what you see is what you get the theme of images across their social media platforms, which is why I love heading to one of Australia’s best burger restaurants, Milky Lane. Milky Lane posts some incredibly delicious and mouth-watering images of their food on their Instagram. However, with them, what you see is what you get; they don’t share any fake Insta-worthy images. Instead, all of their amazing images are exactly the same as the amazing burgers, cocktails, sides and desserts that you can order at any of their restaurants.
The best part is that everything they serve also tastes just as good as it looks. No matter if you are a meat lover, vegan or a vegetarian after a burger, or you are after a crazy cocktail, decadent dessert or just a whole heap of sides, Milky Lane have you covered. So, now it’s time to stop scrolling and drooling over the Milky Lane Instagram feed and instead head in-store to one of their 9 locations around Australia to get your hands on some amazing real-life Insta-worthy food. What you see is always what you get with Milky Lane.
🛑 HUGE NEWS - GIVEAWAY TIME (4 x $200 VOUCHERS) TO CELEBRATE THE BEST COLLAB OF 2025 ft Clayton’s World, Milky Lane and Jarritos 🛑
As you might have heard, King Clayto has taken over our kitchens and bars to design a run of Specials tailored to all his faves which we will post this week 🥵 and hes not happy with our team 🤣 make sure you watch till the 2nd half for MAX vibes from the big fella hahahaha
To enter ⤵️
1. Tell us your closest ML store 🍔
2. Tell us who you’d share it with 👨❤️👨
3. Make sure all are following @milkylaneofficial @claytons_world_ and @jarritosau
4. Share to your story for bonus entries 🎫
5. One comment = one entry ✅
We will draw the winners on our story and as comment replies next Monday 21 July - PLEASE be wary of fake accounts asking you for private details etc we will NEVER do that ❌❌❌
🍸 JARRITOS ‘KIWI MANGO BOBA’ COCKTAIL // AVAILABLE NOW DURING JULY ONLY 🍸
This whimsical delight is where tea time meets party time and Kiwi Popping Boba burst through layers of Mango Nectar, Rooibos Tea Syrup and Butterfly Pea infused Gin, lifted by Peach Schnapps and a citrus kick of Triple Sec. Topped with the tropical sparkle of Pineapple Jarritos and crowned with a fluff of Fairy Floss and Fresh Kiwi — it’s juicy, floral, and totally dreamy 🥰🥰🥰🥰🥰
Run, don’t walk, because it’s only around for another few weeks 🥵🥵🥵🥵
🦁 MR BEAST FEASTABLES MEGASHAKE 🦁
💥💙 LIMITED EDITION ONLY for the School Holidays 💙💥
We’re showing some LOVE to one of our fave chocs Feastables and dropping the wildest shake everrr 😱
💙 Electric blue whipped cream
🍫 Feastables choc chunks
🍓 Raspberry drizzle
🥜 Nutty rim crunch
⚡️ And a MEGA BEAST topper to finish it off!
Only available THESE school holidays and only while it lasts… 🕒
🔥 At EVERY Milky Lane location nationwide.
👑 MEET & GREET @claytons_world_ THIS SAT // FREE BURGS & CUSTOM TEES 👑
Sydney get ready, this Saturday at Milky Lane Parramatta, you’ll have the chance to MEET and snap a PIC with Burgah Royalty 🤌🏽
📍 Milky Lane Parramatta. 20-22 Macquarie St Parra
⏰ 12pm till 3pm
ℹ️ FIRST 100 people get a FREE Clayto’s Chicken Burgah + Jarritos combo.
NEXT 100 will get a FREE ML x CW x Jarritos custom tee & bottle of Jarritos
EVERYONE gets a pic.
📸 We will have someone there to take your pic on your own phone for instant uploads.
🎧 DJ spinning from 12pm for max vibes
Please be early as we’re expecting big numbers to meet Clayto and share a snap together 🩷
‼️ BREAKING NEWS — King Clayto 👑 has taken over our kitchens this July, he’s fired ALL our staff 🤯 and he’s designed the Monthly Specials to his own tastes!!! We weren’t up to standard and he’s not impressed 😤
A VERY special @claytons_world_ x @jarritosau x @milkylaneofficial collaborative takeover with 5 DELICIOUS new products - think Lamington, Meat Pie and the old Chicken Burgah, all signed off by Clayto ✅
We’re gonna give away 5x $50 vouchers to enjoy the new products + 5 LIMITED EDITIONS co branded tees - just drop a few mates below 😈
🥺 LAST CHANCE BEFORE THIS BEAUTY ENDS AND WE ROLL OVER INTO JULY SPECIALS NEXT WEEK - WHOS TAKING YOU 🥺
We’re gonna give away ANOTHER $100 voucher this Sunday so drop a friend below who’d love this drink and you’re in with a chance 🩷🩷🩷🩷
#sweettreat #desserts #cheatmeal #milkylaneperth #milkylane
Best Burgers, Indulgent Desserts and Tasty Cocktails – all under one cool destination . Located at Newstead, Parramatta, Surfers Paradise, Elizabeth Quay, Curtin, Cairns, Currambine, Adelaide, Canberra, Orange, Bunbury & Karratha.
Milky Lane is #1 destination for great food & drinks, cool atmosphere, funky beats and old school street art.
Milky Lane Practises & Promotes the Responsible Service of Alcohol
©Milky Lane 2025