We turned our passion into our business. Now it’s your turn.
What began as a dream has now become reality for four guys from Bondi Beach. Since starting out in 2016, we’ve worked hard to develop a robust business model that’s designed to make us stand out from the crowd – both in terms of distinctiveness, and profitability.
Now we’re ready to share our model with franchisees just like you, and help you deliver the consistent Milky Lane experience over a quarter of a million people have enjoyed. Our training program is tailor made to guide you through our processes, introducing you to all aspects of the business to give you the skills you need to make your franchise a success.
Of course, your success depends on many things, including a willingness to learn, communicating effectively with us and your customers, and the amount of time and effort you put into the business.
Your success is our success, that’s why we’re here to help you get the most out of your franchise. Our goal is to provide support and services to you with the highest level of honesty, integrity and professionalism. Milky Lane takes the partnership we form with our franchisees very seriously. From establishment and customer awareness, to innovative technology, branding campaigns and the latest marketing tools, we’ll be right by your side as you embark upon this exciting journey.
Comprehensive training and ongoing support will help you and your team, during the start-up phase and well into the future, helping you gain and keep a competitive edge.
We’re thrilled you want to be part of the Milky Lane family, we’re gearing up for an exciting future with potential that’s only limited by the creativity of our management team and the vision of our owners.
Sincerely, Pete Haselhurst
Co-Founder and Managing Director
Why Milky Lane ?
1. High profile brand
Successful businesses know how to make social media work for them. We’ve worked hard to make Milky Lane Australia’s #1 boutique burger brand on social, with posts that drive engagement, reach new audiences and drive footfall.
2. Commitment to quality
We put our money where our mouth is and back up the brand with premium quality ingredients, locally sourced where possible, and carefully screened to meet strict food safety approvals from regulatory and international standard certification bodies.
3. Perfect pricing
We know our customers and want to keep them coming back for more. With a pricing strategy that positions us above commercial burger brands, but more affordable than gourmet burger joints, we stay accessible to as many people as possible, while retaining premium status.
4. Customer service standards
More than just offering great food, Milky Lane is an experience brand. Crucial to any experience is the attitude of the people that deliver it. Engrained in the DNA of Milky Lane is the desire to make customers feel well looked after, so we’ve tailored our processes accordingly.
5. An authentic experience
Australians love to support the little guy. Each of our stores has a one-of-a-kind feel, with custom décor, individually created art pieces and hand-painted street art. As a franchise owner, you get to make your mark on the neighbourhood in style.
6. A flexible partner
Every franchisee is different, so we try and be as flexible as we can in our model. We offer a variety of franchise formats including Express, Full-Service and Food Truck. You’ll also find our ability to help you find the right location and negotiate competitive leasing terms invaluable.
Key benefits of becoming a franchisee
- Own part of one of Australia’s fastest-growing burger brands
- Get comprehensive ownership and operations training
for you and your team
- Enjoy a ready-made audience and fan base, thanks to our
high profile social media presence
- Make the most of ongoing support, from infrastructure
and training, to marketing