How Milky Lane caters to Newcastle’s diverse palates
At a glance:
The food and hospitality business was one of those many sectors severely affected by the COVID-19 pandemic. Fast forward to mid-2022, the industry is exercising the necessary normality as people are again back to eating out and enjoying niche restaurant dishes. People enjoy their freedom in culinary items and continue to revel in restaurant-themed dining – repeatedly visiting their favourite restaurants. Patrons are happy with their food, and restaurant owners are satisfied with the traffic flow.
Unfortunately, COVID restrictions also came as a reality check for many eateries across Australia as they struggled to keep the doors open and regain their old customers immediately post-COVID. As a result, those who already have a solid brand name in the market did not suffer the same setbacks as those without. A brand is a key player in this market. While people are willing to spend their money repeatedly on dishes, they like, maintaining consistency is equally important, along with establishing a brand.
When running a successful restaurant business – your place is full of patrons on any day of the week. You can manage to keep your guests happy with good food and a nice and cozy feeling atmosphere. The demand for your services is soaring and reaching new heights gradually; you know you have thrived in running a successful business. Eventually, when you see the need to expand your successful restaurant business by opening new venues, this is when you cash in your brand name rightfully earned through your existing location.
It is practically doable to venture into expanding a restaurant business by creating a chain of new venues when you have established a reliable brand for your business. Many successful restaurant chains have done the same in the past, including KFC, McDonald’s, and Subway, among others. While it becomes easy to lure customers to your new facility using your brand name, replicating the success you had from your previous location is equally sceptical and demanding. Although your brand name makes it easier to bring customers to your new facility, replicating the success you enjoyed at your previous location is equally challenging.
When you start a restaurant chain – people already have a clear picture of what they can expect from you. As a restaurant owner, you’re already aware that your customers are coming into your new outlet to enjoy your dishes and services, so it’s important to maintain the same feeling of distinction in each location’s food.
Consistency in your taste, food quality, and services motivate every common person to step into your restaurants whenever they need to eat out. Restaurants earn brand consistency through consistently good food and customer satisfaction across all their locations.
The effort and outcome of every single venue collectively uphold the brand’s reputation in the market for chain restaurants. When you have established brand consistency for your business, it means people are aware of your services, and they recognise your business simply through hoarding advertisements, marketing emails, and social media posts. And it is common human nature to be drawn to known things rather than taking risks by trying a new brand. In the business world, brand consistency is a very powerful marketing tool.
Which Burger Stack and Bevvy combo are you keen to smash this weekend 😮💨😮💨😮💨😮💨 gotta number 2 for us personally 🤫
Fridays (and Saturdays and Sundays 🤣) are for letting your hair down, throwing the diet out the window and living your absolute best life 😇😇😇
WE ARE GIVING AWAY 5 CASES IN TOTAL !!!! WHICHEVER FLAVOUR YOU WANT 🥵 READ BELOW
1. Tag the 3 friends you’d share it with
2. Tell us which DELICIOUS flavour you want
3. Share for bonus points
4. Don’t forget to sign up for Pre Sale which starts Thursday 730pm AEDT (it’s totally free to signup) Link in our bio ✅
We will send these DIRECT to you from the manufacturer in Melbourne so you’ll be the FIRST in Australia to try them (delivery Australia wide) 👀👀👀👀👀
The lucky 5 will be announced on here this Wednesday evening 7pm
* entrants must be over 18 years old.
** ID will be checked upon delivery
‼️ ENJOY YOUR FAVE COCKTAILS ANYWHERE YOU LIKE - PICK YOUR FAVE ‼️
On Sale This Friday 7.30pm AEDT (Link In Our Bio)
Or Sign Up For Thursdays Pre Sale (Link In Bio) 😍
Online Only / Delivery Australia Wide / Limited Stock 🫶🏽
The Flavours You Know & Love 😈
ML NEWCASTLE - $10 BURGS AND $10 COCKTAILS ALL WEEKEND 😱 Book Now In Bio 🔥🔥
Jumping in on the BLACK FRIDAY vibes, we’re running $10 Milky Lane Burgs, $10 Weezys, $10 Margaritas, $10 Bondi Sours and $10 Lychee Passiona Mojitos till end of Sunday 🥵🥵 all your dreams have come true
Let a friend know it’s time for a cheeky sesh 😉😉😉😉
You Asked. We DELIVERED. Drink Your Fave ML Cocktails Anywhere You Like 😈
🍍 Bondi Sour
🍃 Lychee & Passionfruit Mojito
🍦 Creaming Soda Spider
💻 Available Online ONLY / Limited Stock / Delivery Australia Wide 🇦🇺
Pre Sale 23/11/23 : 730pm AEDT (NSW) Sign Up Via Link In Bio
On Sale 24/11/23 : 730pm AEDT (NSW) Visit Our Bio For RTD Page
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Best Burgers, Indulgent Desserts and Tasty Cocktails – all under one cool destination . Located at Newcastle, Newstead, Parramatta, Surfers Paradise, Gregory Hills , Elizabeth Quay , Cairns , Adelaide & Bendigo.
Milky Lane is #1 destination for great food & drinks, cool atmosphere, funky beats and old school street art.
Milky Lane Practises & Promotes the Responsible Service of Alcohol
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