Over the past few months, we have witnessed the impact of a COVID-19 on humans and businesses. Countries are locked down, small businesses are struggling to survive, unemployment has risen, and a lot of other things are happening around us.
Many industries like travel, hospitality, education and airlines have become the victim of this deadly virus in more ways than one. Apart from these restaurants and cafés have also been hurt by the pandemic. Dining out was one of the first things that people had to stop doing once governments realised COVID-19 could spread via human to human contact.
For many restaurant operators, the coronavirus has become the final blow to their business. At this time of crisis, restaurants must focus on their relationships with their customers, because they are ones who can help the restaurant grow during and after the pandemic.
It is essential to continue to provide value and service to your customers, so that they remain loyal and help you grow as soon as everything returns to normal.
As a restaurant owner, this is the right time to assure customers that you are improving, innovating, and working for them. To retain customer loyalty and trust, owners should keep customer satisfaction as the top priority.
Different restaurants are continuing their work in different ways. Some have started delivering food, some of them are delivering groceries, and some are even coming up with ideas like pay now – eat later coupons.
Those restaurants who are delivering food should constantly work on maintaining the quality of the food they are offering. In this time of health crisis, no one wants to risk their health by eating low-quality food.
If you are serving them great food during this time, they are never going to forget you. This will help you gain loyal customers, and you know a loyal customer is a treasure.
The clearest and easiest way to increase customer loyalty is to maintain high standards in your kitchen. You need to bring the same level of quality in your food, that you had in house to your takeaway menu. Consistency is the key to customer loyalty.
When you visit a restaurant, the value of the restaurant divides among the ambiance, attentive service, and the social experience. But the delivery or takeaway lack these attributes, so food is the only factor they are considering, which is one of the reasons why the quality of food must be high.
Maintaining the quality of food can help your business earn a good reputation and compel your customers to order food from you again, and then visit your restaurant after the pandemic ends.
My favourite restaurant Milky Lane is open for takeaway and delivery, and I am really happy with their service and the quality of food they are serving. As soon as they reopen for dining in, I am running to Milky Lane to enjoy the best burgers in Australia.