At a glance:
Many restaurants, if not all, roll out special menus on occasion. Those who enjoy dining at some nearby restaurant or sometimes afar are likely to see eateries put up notice reading ‘SPECIAL MENU.’ Whenever we set our eyes on such menus, most of us can’t help but order a few dishes from the same.
Well, the word ‘special’ hits us differently; it is enticing, and dishes on specials do not roll out week after week, so most of us just want to make the order. You know specials are not a part of regular menus – if they were, they would no longer be special.
As a part of the greater population across city areas, you are acquainted with special menus. We like to make orders from that special menu card and enjoy what comes next; if the taste hits the right tone, we consider ordering the same dish when it rolls out for a second time. Restaurants where regular menus continue to attract considerable traffic also roll out special menus on various occasions.
So, why do restaurants care to create such menu cards which require extra time and effort from the owners as well as chefs, shifting the back-of-house work while catering to such specials?
Creating special menus for their customers serves not only one but rather several purposes. Having specials is a way of creating a versatile and exciting dining experience for the customers. In doing so, restaurants have a similar purpose – to keep the customers happy with good and new foods.
Eating from the regular menus day in and day out has stigmas of flatness which easily urge people to look the other way. This other way in restaurants is the special menus; customers relish having special dishes from time to time. This appeals to restaurants to emphasise on such menus.
A number of burger boutique brands in Australia, for example, Milky Lane, also offer special menus for its customers to have a variation of taste and texture in burgers. If burgers are a thing of love and relish, you can try different variations when you order your burgers from Milky Lane.
Known for their amazing juicy burgers and over-the-top desserts, Milky Lane rolls out special menus with flavourful burgers every month. You may not have tried as many variations of burgers with different flavours as Milky Lane offers. Milky Lane burgers are here to excite you and make your normal day special with their handcrafted burgers.
With the creation of versatile dining experiences for their customers, restaurants also look to cash in the opportune moment that comes with seasonal ingredients while creating special menus. Seasonal ingredients, as the name suggests, are a thing of seasons, so they are already unique. Additionally, seasonal ingredients are in abundance in its season and are cheaper compared to off-season ones, so creating menus inspired by seasonal ingredients cuts grocery bills and back-the-house expenses.
Special menus offer an effective and productive means for restaurants to clear excess inventory, where menus revolving around excess products are put in use for a comparatively lower price. In case of excess inventory of chicken, they may hit the special menu card for a cheap price. This practice helps reduce wastage in terms of whatever hasn’t been sold; likewise, customers get to enjoy dishes for a lower price creating a win-win scenario for both parties.
Another purpose of creating a special is to show chefs’ creativity. Cooking is a form of art, and creating specials lets the chefs showcase their artistic, creative and experimental sides and keep their talent afloat while most of the days, they are embroiled in the ‘same regular’ cooking styles, which can kill their creative side.
This is also an act of keeping the staff satisfied and happy, which is a crucial factor in the overall growth of a restaurant. You can check out the amazing creative sides of Milky Lane chefs with a single order of Milky Lane burgers. They have the best burger slingers in town!
Which Burger Stack and Bevvy combo are you keen to smash this weekend 😮💨😮💨😮💨😮💨 gotta number 2 for us personally 🤫
Fridays (and Saturdays and Sundays 🤣) are for letting your hair down, throwing the diet out the window and living your absolute best life 😇😇😇
WE ARE GIVING AWAY 5 CASES IN TOTAL !!!! WHICHEVER FLAVOUR YOU WANT 🥵 READ BELOW
1. Tag the 3 friends you’d share it with
2. Tell us which DELICIOUS flavour you want
3. Share for bonus points
4. Don’t forget to sign up for Pre Sale which starts Thursday 730pm AEDT (it’s totally free to signup) Link in our bio ✅
We will send these DIRECT to you from the manufacturer in Melbourne so you’ll be the FIRST in Australia to try them (delivery Australia wide) 👀👀👀👀👀
The lucky 5 will be announced on here this Wednesday evening 7pm
* entrants must be over 18 years old.
** ID will be checked upon delivery
‼️ ENJOY YOUR FAVE COCKTAILS ANYWHERE YOU LIKE - PICK YOUR FAVE ‼️
On Sale This Friday 7.30pm AEDT (Link In Our Bio)
Or Sign Up For Thursdays Pre Sale (Link In Bio) 😍
Online Only / Delivery Australia Wide / Limited Stock 🫶🏽
The Flavours You Know & Love 😈
ML NEWCASTLE - $10 BURGS AND $10 COCKTAILS ALL WEEKEND 😱 Book Now In Bio 🔥🔥
Jumping in on the BLACK FRIDAY vibes, we’re running $10 Milky Lane Burgs, $10 Weezys, $10 Margaritas, $10 Bondi Sours and $10 Lychee Passiona Mojitos till end of Sunday 🥵🥵 all your dreams have come true
Let a friend know it’s time for a cheeky sesh 😉😉😉😉
You Asked. We DELIVERED. Drink Your Fave ML Cocktails Anywhere You Like 😈
🍍 Bondi Sour
🍃 Lychee & Passionfruit Mojito
🍦 Creaming Soda Spider
💻 Available Online ONLY / Limited Stock / Delivery Australia Wide 🇦🇺
Pre Sale 23/11/23 : 730pm AEDT (NSW) Sign Up Via Link In Bio
On Sale 24/11/23 : 730pm AEDT (NSW) Visit Our Bio For RTD Page
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Best Burgers, Indulgent Desserts and Tasty Cocktails – all under one cool destination . Located at Newcastle, Newstead, Parramatta, Surfers Paradise, Gregory Hills , Elizabeth Quay , Cairns , Adelaide & Bendigo.
Milky Lane is #1 destination for great food & drinks, cool atmosphere, funky beats and old school street art.
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