Even with an inviting ambience, delicious menu and friendly staff, it’s still difficult to stand out in the food services industry. Luckily, this doesn’t spell the end for restaurants but instead challenges them to enhance their online and social media presence to attract newcomers and consolidate the existing ones. An effective way to boost your restaurant’s turnover and public relations are to begin a narrative online and create a call to action.
Many patrons check the restaurants and their menus online before dining. Even slight changes to the aesthetic of your menu and daily specials can be the difference between enticing or disengaging your patrons. There are many ways a restaurant can leverage its website to increase its online presence, build customer relationships, and increase its overall popularity.
Before the coronavirus pandemic, businesses were enhancing their online presence through influencers, segments and other social media strategies. Even for the iconic and longstanding establishments that have resisted gentrification, technology is still a weapon to wield. Perhaps most notably, it’s a vehicle for spreading the word and reaching a new market of people that traditionally couldn’t have been reached. Below are some easy tips on enhancing your restaurant’s online presence.
Enhance Your Google Search Ranking
Engaging the services of a renowned online agency will help the Google ranking of your business- where most people search for it. A survey from the US-based company OpenTable reveals that 93 percent of diners review menus online before visiting an eatery. If those looking for a dining space find you online, there is a high chance they will dine in with you or order takeaway. Either way, they are purchasing from your restaurant and are building a relationship with you. To assist the search for potential patrons, you should always include basic information on your pages, such as your name, address, contact details, service hours and menu.
Make It Pretty and Easy
Regular menu updates will encourage your visitors to dine with you. Presenting these boldly and attractively is the first step in whetting their appetite. Moreover, you should ensure your website is user-friendly and allows for simple navigation so they can quickly find the information they’re after. This is invariably assisted by a linked and active social media presence in which the aforementioned basic details are displayed and effectively attracts your customers to engage with your narrative.
Showcase Your Point of Difference
After two years of lockdowns and the subsequent blow to foodie culture, patrons are eager to dine out. Again, they have a myriad of restaurants to choose from and resting on the laurels of your transient UberEats customers is unstable. As you are trying to tell a story and excite the market with a vision of an awesome dining experience, sharing photos of your booths, towering burgers or eclectic cocktail menu is the level of specificity needed to attract newcomers. Throw in some specials, a gallery of sumptuous photos (of your latest banquet) with a dash of urgency, and you may very well be at capacity before you know it.
👀 Making the prettiest damn drinks since 2016 with flavours to match - our June Special bevvy is waiting for you RIGHT NOW 👀
If you haven’t tried the Marvellous Creations Cola Fizz blocks, let us show you the way and break the seal with this EPIC creation showcasing alllll the deliciousness that this choccy holds. A lil bit cheeky and a WHOLE LOT naughty 😈😈😈
Drop a comment on this post for your chance to win a $100 voucher this Thursday 🌟🌟
Where can you get it? EVERY STORE but only for another couple of weeks - RUN DONT WALK 💀💀
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👀 YOUR NEXT MILKY VISIT IS OVERDUE - WHAT ARE YOU MISSING THE MOST 👀
Date night, cocktails with the girls, birthday parties or just your weekly cheat meal, whatever it is we got you for the BEST Burgers, Cocktails, Desserts and much more 😭😭
Jump onto our website to get yourself a table or check for your closest location 🌟
🍜 Mi Goreng Spring Rolls W/ Special MG
Sauce /| Available Now - Booking Link In Bio 🍜
With all the crazy hype around the New Specials rolling out, we can now move onto our INSANE June lineup which will blow your mind 🤯🤯
Savoury Spring Rolls are something NAUGHTY and DAMN these things are goooood - each perfectly wrapped piece of love is filled with seasoned and cooked Mi Goreng Noodles, served with drizzles of Sriracha, Sweet Soy, Fried Egg and our house made Mi Goreng Sauce 👅👅
You know what to do and where to go 😇😇
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🥄 NEW JUNE SPECIAL - AVAILABLE NOW 🥄
Say hello to your next obsession: Salted Caramel Crunchy Nut French Toast 🤯🔥
Golden, buttery French toast loaded with Crunchy Nut flakes, drippin’ in hot salted caramel sauce, served with a scoop of ice cream 🍦 and your own caramel shot on the side 😮💨💥
Drop a comment on any post this week and you can win a $100 voucher given away this Thursday 🤞🏽
Only available this June at ALL Milky Lane stores — don’t sleep on this one 👀
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‼️ Name a better sound ……… ‼️
Your next Milky Lane visit is overdue so round up the troops for juicy burgers and cheeky cocktails 🤯
🍔 Quad Pattie Weezy w/ Pure Dairy ‘HI MELT’ Burger Cheese
Special thank you to our partners at @puredairy_foodservice @theburgercheese for always delivering the BEST 🧀🧀🧀🧀
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🍔 $12 BURGERS 🍸 $12 COCKTAILS - WED 28TH MAY ONLY ALL STORES ALL DAY ALL NIGHT !!!!!
BOOK NOW TO SECURE A SPOT OR YOU MAY MISS OUT : Visit Our Website ✅
Our FAMOUS burger day just got even BIGGER with $12 Cocktails now part of this HUGE day with MASSIVE savings to celebrate World Burger Day💰
Bookings are advised as these days have a big turnout 📲📲
Burgs : Milky Lane, both Weezys; ChicKanye, Post Malone, Big L, Triple Cheese n Onion, Beyondce (Big Poppa, Parmy & Kevin Bacon +$5)
Cocktails : Bondi Sour, Bubblegum Sour, Hubba Spider, Lychee & Passiona Mojito & Creaming Soda Spider
Let your crew RIGHT NOW 😇😇😇
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