Even with an inviting ambience, delicious menu and friendly staff, it’s still difficult to stand out in the food services industry. Luckily, this doesn’t spell the end for restaurants but instead challenges them to enhance their online and social media presence to attract newcomers and consolidate the existing ones. An effective way to boost your restaurant’s turnover and public relations are to begin a narrative online and create a call to action.
Many patrons check the restaurants and their menus online before dining. Even slight changes to the aesthetic of your menu and daily specials can be the difference between enticing or disengaging your patrons. There are many ways a restaurant can leverage its website to increase its online presence, build customer relationships, and increase its overall popularity.
Before the coronavirus pandemic, businesses were enhancing their online presence through influencers, segments and other social media strategies. Even for the iconic and longstanding establishments that have resisted gentrification, technology is still a weapon to wield. Perhaps most notably, it’s a vehicle for spreading the word and reaching a new market of people that traditionally couldn’t have been reached. Below are some easy tips on enhancing your restaurant’s online presence.
Enhance Your Google Search Ranking
Engaging the services of a renowned online agency will help the Google ranking of your business- where most people search for it. A survey from the US-based company OpenTable reveals that 93 percent of diners review menus online before visiting an eatery. If those looking for a dining space find you online, there is a high chance they will dine in with you or order takeaway. Either way, they are purchasing from your restaurant and are building a relationship with you. To assist the search for potential patrons, you should always include basic information on your pages, such as your name, address, contact details, service hours and menu.
Make It Pretty and Easy
Regular menu updates will encourage your visitors to dine with you. Presenting these boldly and attractively is the first step in whetting their appetite. Moreover, you should ensure your website is user-friendly and allows for simple navigation so they can quickly find the information they’re after. This is invariably assisted by a linked and active social media presence in which the aforementioned basic details are displayed and effectively attracts your customers to engage with your narrative.
Showcase Your Point of Difference
After two years of lockdowns and the subsequent blow to foodie culture, patrons are eager to dine out. Again, they have a myriad of restaurants to choose from and resting on the laurels of your transient UberEats customers is unstable. As you are trying to tell a story and excite the market with a vision of an awesome dining experience, sharing photos of your booths, towering burgers or eclectic cocktail menu is the level of specificity needed to attract newcomers. Throw in some specials, a gallery of sumptuous photos (of your latest banquet) with a dash of urgency, and you may very well be at capacity before you know it.
🍸 JARRITOS ‘KIWI MANGO BOBA’ COCKTAIL // AVAILABLE NOW DURING JULY ONLY 🍸
This whimsical delight is where tea time meets party time and Kiwi Popping Boba burst through layers of Mango Nectar, Rooibos Tea Syrup and Butterfly Pea infused Gin, lifted by Peach Schnapps and a citrus kick of Triple Sec. Topped with the tropical sparkle of Pineapple Jarritos and crowned with a fluff of Fairy Floss and Fresh Kiwi — it’s juicy, floral, and totally dreamy 🥰🥰🥰🥰🥰
Run, don’t walk, because it’s only around for another few weeks 🥵🥵🥵🥵
🦁 MR BEAST FEASTABLES MEGASHAKE 🦁
💥💙 LIMITED EDITION ONLY for the School Holidays 💙💥
We’re showing some LOVE to one of our fave chocs Feastables and dropping the wildest shake everrr 😱
💙 Electric blue whipped cream
🍫 Feastables choc chunks
🍓 Raspberry drizzle
🥜 Nutty rim crunch
⚡️ And a MEGA BEAST topper to finish it off!
Only available THESE school holidays and only while it lasts… 🕒
🔥 At EVERY Milky Lane location nationwide.
👑 MEET & GREET @claytons_world_ THIS SAT // FREE BURGS & CUSTOM TEES 👑
Sydney get ready, this Saturday at Milky Lane Parramatta, you’ll have the chance to MEET and snap a PIC with Burgah Royalty 🤌🏽
📍 Milky Lane Parramatta. 20-22 Macquarie St Parra
⏰ 12pm till 3pm
ℹ️ FIRST 100 people get a FREE Clayto’s Chicken Burgah + Jarritos combo.
NEXT 100 will get a FREE ML x CW x Jarritos custom tee & bottle of Jarritos
EVERYONE gets a pic.
📸 We will have someone there to take your pic on your own phone for instant uploads.
🎧 DJ spinning from 12pm for max vibes
Please be early as we’re expecting big numbers to meet Clayto and share a snap together 🩷
‼️ BREAKING NEWS — King Clayto 👑 has taken over our kitchens this July, he’s fired ALL our staff 🤯 and he’s designed the Monthly Specials to his own tastes!!! We weren’t up to standard and he’s not impressed 😤
A VERY special @claytons_world_ x @jarritosau x @milkylaneofficial collaborative takeover with 5 DELICIOUS new products - think Lamington, Meat Pie and the old Chicken Burgah, all signed off by Clayto ✅
We’re gonna give away 5x $50 vouchers to enjoy the new products + 5 LIMITED EDITIONS co branded tees - just drop a few mates below 😈
🥺 LAST CHANCE BEFORE THIS BEAUTY ENDS AND WE ROLL OVER INTO JULY SPECIALS NEXT WEEK - WHOS TAKING YOU 🥺
We’re gonna give away ANOTHER $100 voucher this Sunday so drop a friend below who’d love this drink and you’re in with a chance 🩷🩷🩷🩷
#sweettreat #desserts #cheatmeal #milkylaneperth #milkylane
You can bring back ONE for a Monthly Special - let us know what you want and we’ll do it ⬇️
1. Milky Mac Burger
2. Candy shop MegaShake
3. Chicken Caesar Loaded Fries
4. Deep Fried Snickers
5. Cheesy E 2.0 (Deep Fried Fett Carb Buns)
6. Pepperoni & Carbonara Pizza Pot Pie
#burgers #cheatmeal #desserttime #milkylane #eatgood #burgerlover
Best Burgers, Indulgent Desserts and Tasty Cocktails – all under one cool destination . Located at Newstead, Parramatta, Surfers Paradise, Elizabeth Quay, Curtin, Cairns, Currambine, Adelaide, Canberra, Orange, Bunbury & Karratha.
Milky Lane is #1 destination for great food & drinks, cool atmosphere, funky beats and old school street art.
Milky Lane Practises & Promotes the Responsible Service of Alcohol
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